The foundation of Crane & Sparrow is to be a community where women can not only look good but feel good and do good as well. Crane & Sparrow is a place where women can feel inspired, and lift each other up - where we celebrate our successes and others as well.
With that idea in mind, we wanted to introduce our newest weekly feature - Women Wednesday. Each week we'll be featuring a woman that is passionate about what she does in hopes to inspire and teach others along the way.
Meet Sarah - the founder of Canadian Virtual Assistant Professionals. Her and her team provide virtual services to business owners all across Canada.
How did you start Canadian Virtual Assistant Professionals?
I found myself with an abrupt career change when the employment market was in a downturn. Since I did not want a part-time job, I decided to market myself and what I do best - administrative services.
What type of work do you do for your clients?
We do all the usual office basics like document editing, scheduling meetings, travel arrangements, etc. We also do copywriting for blog or social media posts, image sourcing and curation, marketing strategy and execution, client calls, event planning - basically, if it's not photocopying or filing, we do it!
There are a lot of small businesses that could be new to having a virtual assistant and maybe a little unsure, what would you tell them?
When choosing your VA, cheaper isn't always going to be better. Do your homework on the VA you're hiring:
(i) how much experience to they have as an administrative assistant and as a virtual assistant;
(ii) are they fluent or proficient in the language(s) you need;
(iii) can they handle the work you want done?
Some virtual assistants specialize while others are generalists. Anyone considering a VA should look at what areas they are really struggling to keep on top of first - those are the best items to hand off to a VA.
What are some of the obstacles you've had to overcome?
Myself. First and foremost. Overcoming my own brain and owning that I know I can do what I am doing. The second was finding and keeping clients - it's been a huge learning curve but we're finally in a place where I am feeling good about the level of support I'm providing - both in terms of work product and customer service.
What advice would you give to other business owners?
Don't be afraid to reach out to your network and admit you're struggling. Help can come from surprising places. Offering other people a chance to showcase their talents to help you can be a godsend.
3 Random facts about yourself.
I am owned by a Great Dane named Ninja.
I have been reading since I was 2 and am addicted to books.
I actually love providing administrative services - power without spotlight baby!